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Writing remains one of the basic skills of each successful PR officer. While it is true that media relations have to go beyond simple press releases, this feature still represents a cornerstone of the PR role. According to the report, over 90% of journalists and influencers still prefer email pitches as the source of business-related data. In such circumstances, you absolutely need to excellent your writing skills to become a more effective PR professional. And no matter how well you write, there’s always room for improvement. Let’s take a look at some tips by dissertation writing services that can assist you become a better PR writer. Write An Eye-Catching Lead: You probably have heard the phrase “well begun is half done.” In terms of PR writing, this means you must start strongly and grab the reader with an eye-catching opening line. The average reader has a short attention span, so you must be very convincing right from the start. Cut to the chase and present your ideas immediately

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